One brand name for all Neele operating companies
1-6-2010
The big orange 'N' adorns the distribution center in the Gadering industrial zone in the Port of Rotterdam. Formerly the 'N' of Neele, it now stands for Neele-Vat Logistics. The family business has achieved tremendous growth over the past five years and therefore comes with one brand name and one uniform appearance.
The Neele Groep B.V. and its operating companies - Shiproad Rotterdam B.V., Neele Transport B.V., Neele Transeuropa B.V., Neele Benelux B.V., Neele Trucking B.V., Neele Transport Amsterdam B.V. and Neele Warehousing B.V. - will from now on uniformly present themselves under the brand name "Neele-Vat Logistics" in all forms of advertising. Addresses, telephone, fax and VAT numbers of the Neele operating companies remain unchanged.
"One clear brand name was needed for the seven operating companies," said managing director Peter Vinke. "Especially abroad, this is important. Neele started out as a Germany specialist, but this no longer covers it. Germany is our main hinterland, but we are now active throughout Europe."