One brand name for all Neele operating companies

Operating companies

The large orange “N” adorns the distribution center in the Gadering industrial park in the Port of Rotterdam. Previously, the “N” stood for Neele, but today it stands for Neele-Vat. The family-owned business has achieved tremendous growth over the past five years and is therefore adopting a single brand name and a unified visual identity.

The Neele Group B.V. and its operating companies—Shiproad Rotterdam B.V., Neele Transport B.V., Neele Transeuropa B.V., Neele Benelux B.V., Neele Trucking B.V., Neele Transport Amsterdam B.V., and Neele Warehousing B.V.—will now present a unified image under the brand nameNeele-Vatin all forms of advertising. The addresses, phone numbers, fax numbers, and VAT numbers of the Neele operating companies remain unchanged.

"One clear brand name was needed for the seven operating companies," said managing director Peter Vinke. "Especially abroad, this is important. Neele started out as a Germany specialist, but this no longer covers it. Germany is our main hinterland, but we are now active throughout Europe."